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발간자료 Seeking Recognition in Anarchy: An Identity Approach to Public Diplomacy 김태환 유럽러시아연구부 교수 작성일 2021-06-07 조회수 1168
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 I. Introduction
Ⅱ. Public Diplomacy as Recognitive Practices of State/National Identity
Ⅲ. Seeking Emotional Attachments: Cultural Diplomacy
IV. Seeking Legal and Political Rights: Palestine and the European Union
V. Seeking Social Esteem: China and Middle Powers
VI. Comparative Implications
VII. Conclusions



I. Introduction

Public diplomacy has made great strides since the dawn of the 21st century and underwent significant changes both as an academic field and as a diplomatic practice. Nevertheless, in reality, it still lies in the peripheries of international relations theory and foreign policy practice. In the realm of practice, it is an undeniable reality that public diplomacy is utilized by great powers in particular to justify and legitimize their positions as they engage in geopolitical competition vying for strengthened influence, especially after the 2008 global financial crisis. Public diplomacy studies also remain focused on the self-centered instrumental approach, with few, if any, research on the relation of public diplomacy and International Relations as an academic discipline. Nor was there enough research conducted on the potential impact and role of public diplomacy in international politics.

Against this backdrop, this study raises two questions. First, what is and should be the role and function of public diplomacy in today's world, in which liberal international order is in retreat while values are increasingly bloc-ized between liberalism and counter-liberalism amid the COVID-19 pandemic crisis? Second, how can public diplomacy be incorporated into International Relations theories, based on its role in world politics? From this perspective, what should be the role and direction of Korean public diplomacy? 

This study attempts to theorize public diplomacy's role in international politics, seek ways to incorporate public diplomacy into mainstream International Relations, and identify the way forward by applying it to Korea’s public diplomacy. To this end, this study will introduce an “identity approach” to re-conceptualize and theorize public diplomacy (Chapter II), compare empirical cases pertaining to different types of recognition that countries seek (Chapters III~V), and draw theoretical and practical implications from the comparative cases (Chapter VI).


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